A Radical Concept: Fall into “Pratone” March 25, 2020
Giorgio Ceretti, Pietro Derossi, and Riccardo Rosso, manufactured by Gufram©, Pratone®, designed 1971, made 1986, polyurethane foam and Guflac®, the Museum of Fine Arts, Houston, the Dennis Freedman Collection, gift of Dennis Freedman. © Gufram / Kent Pell, photographer
Giorgio Ceretti, Pietro Derossi, and Riccardo Rosso, manufactured by Gufram©, Pratone®, designed 1971, made 1986, polyurethane foam and Guflac®, the Museum of Fine Arts, Houston, the Dennis Freedman Collection, gift of Dennis Freedman. © Gufram; Kent Pell, photographer
Pratone—a stand-out work in the exhibition Radical: Italian Design 1965–1985, The Dennis Freedman Collection—draws upon nature, Pop Art, and innovative functionality, culminating in an inviting patch of foam grass that was designed for people to fall into.
Award-winning designer Laura Umansky, the Houston-based founder of Laura U Interior Design, talks 1970s design in the video “Big Meadow.”
► Watch below to see more about the surprising, joyful “Pratone.”
